WIRED FOR WEALTH: How Your Brain Shapes Your Financial Future

About this work

Why do we buy what we do not need, panic when markets fall, or remain trapped in financial patterns we know are hurting us? WIRED FOR WEALTH looks beneath budgets and investment formulas to examine the three-pound organ driving every money decision: the brain. Pol Grek explores dopamine and anticipation, the pain of loss, social comparison, anchoring, mental accounting, scarcity, stress, and the financial profiles shaped by our individual responses to money. Drawing on neuroscience, behavioral economics, and research associated with laboratories and scholars including Stanford, Cambridge, Kahneman, Tversky, Thaler, Mullainathan, and Shafir, the book translates complex ideas into practical action. Its final sections turn from diagnosis to redesign, showing how automation, choice architecture, neuroplasticity, and gradual change can help build a financial life that supports both security and a richer present.